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Jan 27

Top Features of Liferay Commerce that Benefit B2B E-Commerce Enterprises

The advent of Liferay Commerce 2.0 has started helping B2B sellers to increase revenue. Liferay Commerce is an expansion of Liferay Enterprise Solutions capable of building digital workplaces. It enhances the customer’s experience and faciltates enterprises to connect with the wider eCommerce world. Liferay development services can utilize the key features of Liferay Commerce 2.0 to meet the needs of B2B eCommerce.

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Liferay platform can assist developers to build a robust enterprise content management system. It’s recent version Liferay Commerce 2.0 has many features that can help businesses, especially eCommerce business. Here we mention a few noteworthy features that can benefit a lot to B2B eCommerce.

Channel Conflict Resolution
Liferay Commerce is designed to meet the requirements and resolve complex issues of modern businesses. The latest version Liferay Commerce 2.0 has integrated the sales team in the eCommerce channel. Most commerce platforms lack this feature. It will facilitate the end-users or customers to place orders through sales representatives online. Here, technological advancements can streamline the change management and sales representatives can get a clear roadmap with a digital experience.

Advantage for Sales Representatives
Liferay Commerce 2.0 can bring the sales teams into the digital channel. It gives them more insight into every account and access to various tools that lead them to consultative selling. A sales rep can switch between the customer accounts. It enables representatives to see what their customer sees including order history, pricing, and recommendations. They can also create or edit orders online on behalf of their customers. In a way, Liferay Commerce 2.0 empowers sales representatives.

Simply put, the Liferay platform builds a contextualized environment for sales teams and enables sales reps to improve collaboration with customers. Be it submitting order or troubleshooting, the Liferay Commerce 2.0 offers a great benefit to sales representatives.

Also Read- What are New Features in Liferay DXP 7.1 Version?

Account-based Tools for Sales
Liferay Commerce 2.0 has smart alerts to enables sales representatives to find the accounts with reduced buying activity. These alerts are powered by ML (Machine Learning) and facilitate sales reps to reach unhappy customers rapidly. What’s more, each customer’s account has a dashboard that can be accessed by sales representatives at any time. The dashboard shows KPIs, recent or pending orders, and forecast regarding the reorder of products.

Multi-contact Experience
B2B clients will also benefit from a multi-contact experience like B2C clients. Interestingly, the multi-contact experiences take the best of B2C concepts and apply them successfully to complex B2B scenarios. The Liferay development company can connect the dots between portal and eCommerce by combining the Liferay Commerce 2.0 and DXP. Entrepreneurs or business owners can get a robust document management system that supports the entire eCommerce strategy.

Apart from these major features, Liferay Commerce 2.0 has many other beneficial features for B2B eCommerce. Here are all the features of Liferay Commerce 2.0.

ContCentric is a leading Liferay development company with an in-house team of certified developers. We can come up with a reliable and robust solution for your company’s document management system.

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Helga Patel

About The Author

Helga leverages Digital Marketing tools to spread the reach and strengthen the positioning of ContCentric as an exclusive Alfresco ECM & BPM services company.

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